CASE STUDIES
Systems win. Here’s the proof.
The “Ugly Ad” | $956K in a Single Ad
One static ad. $540K in spend. $956K in sales.
This ad wasn’t polished. No lifestyle shoot. No agency-approved aesthetic.
It was a static creative built on one thing: the right desire, matched to the right message, at the right awareness level.
CPA dropped from $38 to $26. 14% below target.
$540K in spend. $956K in sales. All from one ad.
Pretty ads get attention. The right message scales — even 'ugly' ones.
HELLO Underwear | AI-Powered Creative at Scale
Scaled Meta spend from $85K/mo to $10K/DAY in 60 days
Weekly batches, 100% AI-generated assets — no stock, no studio.
15–20 concepts shipped every week.
Full creative system owned end-to-end. Every batch informed by the prior week's feedback loop.
*Client's Target Profitable ROAS: 1.6x
Bioligent | 66% CPA Reduction in 30 Days
$104 CPA → $35 CPA. First month.
Bioligent had been running ads for their Black Seed Oil for six months at a $104 average CPA.
Within the first 30 days of working together, that dropped to $35 — a 66% reduction.
Same product. Same offer. Different creative strategy.
The difference was the research. Deep market immersion, mapped desires, and ads built to speak to what buyers were already feeling, not what the brand assumed they wanted to hear.
CASE STUDIES
Systems win. Here’s the proof.
The “Ugly Ad” | $956K in a Single Ad
One static ad. $540K in spend. $956K in sales.
This ad wasn’t polished. No lifestyle shoot. No agency-approved aesthetic.
It was a static creative built on one thing: the right desire, matched to the right message, at the right awareness level.
CPA dropped from $38 to $26. 14% below target.
$540K in spend. $956K in sales. All from one ad.
Pretty ads get attention. The right message scales — even 'ugly' ones.
HELLO Underwear | AI-Powered Creative at Scale
Scaled Meta spend from $85K/mo to $10K/DAY in 60 days
Weekly batches, 100% AI-generated assets — no stock, no studio.
15–20 concepts shipped every week.
Full creative system owned end-to-end. Every batch informed by the prior week's feedback loop.
*Client's Target Profitable ROAS: 1.6x
Bioligent | 66% CPA Reduction in 30 Days
$104 CPA → $35 CPA. First month.
Bioligent had been running ads for their Black Seed Oil for six months at a $104 average CPA.
Within the first 30 days of working together, that dropped to $35 — a 66% reduction.
Same product. Same offer. Different creative strategy.
The difference was the research. Deep market immersion, mapped desires, and ads built to speak to what buyers were already feeling, not what the brand assumed they wanted to hear.
CASE STUDIES
Systems win.
Here’s the proof.
The “Ugly Ad”
$956K in a
Single Month
One static ad. $540K in spend.
$956K in sales.
This ad wasn’t polished. No lifestyle shoot. No agency-approved aesthetic.
It was a static creative built on one thing: the right desire, matched to the right message, at the right awareness level.
CPA dropped from $38 to $26. 14% below target.
$540K in spend. $956K in sales. All from one ad.
Pretty ads get attention. The right message scales — even 'ugly' ones.
HELLO Underwear AI-Powered
Creative at Scale
Scaled Meta spend from
$85K/mo to $10K/DAY in 60 days
Weekly batches, 100% AI-generated assets — no stock, no studio.
15–20 concepts shipped every week.
Full creative system owned end-to-end. Every batch informed by the prior week's feedback loop.
*Client's Target Profitable ROAS: 1.6x
Bioligent
66% CPA Reduction
in 30 Days
$104 CPA → $35 CPA.
First month.
Bioligent had been running ads for their Black Seed Oil for six months at a $104 average CPA.
Within the first 30 days of working together, that dropped to $35 — a 66% reduction.
Same product. Same offer. Different creative strategy.
The difference was the research. Deep market immersion, mapped desires, and ads built to speak to what buyers were already feeling, not what the brand assumed they wanted to hear.